Kenwood – Blend X

The Blend-X Pro incorporates the innovative and unique MultiZone Blade Technology, with three tiers of blade to blend, crush, chop, grind and mix every ingredient to the perfect consistency

The film needed to show lift and power from the newly designed blade so we set about creating 3D animations to show blade performance along with live action food shots to compliment the animation.

Food DoP Myles New put his hand to creating some fantastic shots with his skilful lighting set ups and food prep and the film was used in a multi-platform global campaign including UK, France, Italy, Germany, the U.S and China.