We developed a campaign with John Lewis Insurance to tell customers about their wedding and pet insurance and the extra benefits. We opted for an animated series using hand-drawn animation as a softer more on-brand style.
We tested with several animation companies before deciding on Mr & Mrs Smith as partner. We captured footage of cats and dogs and produced sketches that eventually storyboards then animations. From initial concept through to final delivery. The films were shown on the JLI website as well as partner sites and social media.
We are currently shooting our third series of films which will be released later this year.