As Kenwood’s icon product, the introduction of an all-new Chef model into a global and highly competitive landscape had special strategic significance to a challenging and expectant internal audience and a progressively sophisticated consumer.
The challenge? To develop a fully integrated global brand strategy to target both audiences with partners Ideaology.
An elegant Chef Sense positioning statement for global deployment. The project was then delivered through multiple touchpoints by utilising a full range of skills; storyboard development, pre-production, stills and film-shoot logistics for a POS film, through to model casting, location and prop sourcing, and our full portfolio of creative skills plus reversions for global TV.