ITV – Hearts & Minds campaign

When ITV relaunched they knew about our strong background in telling compelling stories from our TV days and asked us to produce a series of films to tell the story of ITV using staff members, celebrities and advertisers.

As with any kind of big change rumours start and these films along with the roadshows and conferences were to inform employees that ITV was here to stay and was still a fantastic place to work.

The films were shown at staff roadshows and on the ITV website as well as marketing material for advertisers.