American Express has a long heritage with entertainment and partnerships with some of the UK’s leading cultural institutions and they wanted to leverage all entertainment together under a unified platform.
The client responded with “Sneak Peak” an entertainment platform with VIP access that Amex customers already enjoyed. They appointed Lauren Laverne as the Sneak Peek Ambassador.
With our assistance, 22 films were produced, resulting in 680 pieces of editorial coverage with a reach of 709 million and 4 key messages were delivered on average.