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Kenwood Chef Sense

Brief:
As Kenwood’s icon product, the introduction of an all-new Chef model into a global and highly competitive landscape had special strategic significance to a challenging and expectant internal audience and a progressively sophisticated consumer.
The challenge? To develop a fully integrated global brand strategy to target both audiences with partners Ideaology.

Output:
An elegant Chef Sense positioning statement for global deployment. The project was then delivered through multiple touchpoints by utilising a full range of skills; storyboard development, pre-production, stills and film-shoot logistics for a POS film, through to model casting, location and prop sourcing, and our full portfolio of creative skills plus reversions for global TV.